Joe Marullo Insurance & Retirement Services
16818 Doverwood Way
Houston, Texas 77058
Coffee futures have dropped 18.35% in value; if you had based your financial future on coffee futures, your account could be worthless. How about concentrating on a category that has risen? Silver, for instance, has increased in value 25.57% in the past 12 months. The futures value of lumber has increased by 47.46% in the past 12 months, based on supply and demand.
How about Amazon stock? Amazon stock has increased from $400 a share to $1,600 a share in the past five years. In 5 years, an increase of 400%, would that be considered a concentrated asset? How do we know which category to choose and what to do to shelter our overall exposure to risk? How do we, as Baby Boomers, decide how much to invest and how to invest it? Do we spread it out, or do we let our investments be concentrated?
If the funds are needed in 20-30 years, the answer will be far different than if the asset were planned for use in 5 years. It is a simple exercise in risk tolerance and the planned need for the asset. If you do decide to “concentrate” your investment into one area, how do you even decide? It takes research and knowledge to make any intelligent decisions. The priority for any asset you are considering should be the basics of economics.
Does the asset provide
Once you have answered these four questions, then you can move on to a decision as to what category might be in your best interest. But wait, there is one more question that needs to be asked. What is the purpose of the asset category, and what do you want it to accomplish for you?
Answer that question, and you can slim down your choices to one last big question. What is your potential gain, and what is your exposure?
Exposure to risk is the exposure to loss. Loss too big or too important for the individual to assume should pass the risk to a risk bearer. A risk bearer is an insurance company. All successful investors always know their downside and risk tolerance; they always limit their risk exposure by re-insuring it to a risk bearer.
Do you think an investor who takes a significant position with an asset does so without the low-side protection? Of course not; the investor would never be successful without exposure protection. How does the average investor even begin to make a correct decision? It always goes back to the reason for investing, the purpose of the investment, and what you want it to accomplish.
Here is an example: The purpose is income, and the timeline is five years. If that scenario was in play, what category should be selected? Buy a product without risk! The Time Horizon is far too short, and there is not enough time to manage a correction in a specific asset category. First, evaluate your assets and make certain they are aligned with their specific goals. Once you have done that, decide how you will manage your downside. Are you going to take your chances, or will you pass the risk to a risk bearer?
When that decision is known and made, it is a matter of specific knowledge about the category that interests you.
There are many ways to invest in the category that interests you. The list can cover almost any asset category available. You can also invest without buying the asset category; for example, you think gold will increase, so instead of buying hard metal gold, buy stock in a gold mine.
The key, of course, is knowledge.
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